In a recent post, I mentioned the Gallup study “State of the American Workplace Report 2013”, and wanted to share a few more interesting tidbits from the larger report, which you can download here for your own pleasure, here. I may pull out some more quotes in the future, too, as the report is well-researched and well-written.
A general outline of Gallup’s most important findings around engagement is:
Engagement makes a difference to the bottom line: engaged employees have higher customer ratings, productivity, profitability and less turnover. Disengagement costs the U.S. $450-$550 billion per year. I think we just made the case for engaged employees as being a business need.
Manager and leaders play a critical role: having a bad boss can make work feel like a drag, but managers who focus on their employees’ strengths can pretty much eliminate disengagement. We’re probably going to look more into what makes a good manager. Even if that manager is you, managing yourself.
Different types of workers need different engagement strategies: this one feels a little trickier. Older workforce members are already more engaged, but millennials are most likely to say they’ll leave their jobs in the next year if jobs are more available. That means we may need different approaches depending on the ages in our company.
Engagement has a greater impact on performance than corporate policies and perks: well, this hurts for any sales company that drives business results by offering cash bonuses or awards. I’m currently reading “Drive” by Daniel Pink about intrinsic motivation and what drives us as humans, and I’ll be sharing with you some thoughts on how to motivate employees.
Employees are not prepared to engage customers: this links back to the concept of “purpose” from the NYTimes article, as only 41% of employees felt they know what their company stands for or what makes their brand different than the competitor. If employees don’t know, and believe in what their company is trying to do, than it’s hard to sell to customers.
So, there you have it, some key findings from Gallup. I’ll be sharing more details from the report in the coming weeks, but that was a good drive-by section. I’d recommend reading the full report too.