Tag Archives: coffee

My friends. My really wonderful cup of joe habit is exploding with excitement about having been able to hear from the founder and CEO of Joe, a coffee company in NYC and Philly (I’m pretty sure I’ve been to all of them). Read on to learn about how a caffeine-fueled endeavor meets balance!

Hi! Who are you?! What do you do?
Hello!  I’m Jonathan Rubinstein and I founded and am now the CEO of Joe, a coffee company in NYC and Philadelphia with 13 retail locations and a roasting wing. I started it with one little storefront in Greenwich Village 12 years ago and it’s been quite a ride!

Work/Life/Passion Balance, what’s your method?
I have to work really hard to find work-life balance.  Joe was my life and was fairly all consuming until 6 years ago when I decided to have a child, solo!  So now my work life balance is 49% Joe, 49% my daughter and 2% squeezing in a little Yoga, a book or two and a dinner out, maybe once a month.  It’s tough but I make it work!

I also threw a dog into the mix last year and maybe that didn’t help the balance very much….

When you were a kid, what did you think you were going to be when you grew up?
Though it has zero to do with what I do now, I always wanted to own a summer camp.  Hm….

Now that you’re pretty much a grown-up, what do you think you’re going to be when you grow up?
Retired?  Rich?  Tending to my garden at my country house?  A man can dream, right?

Thanks for chatting! Where can folks find more info about you?
Instagram joecoffeecompany
Facebook Joe New York
OKcupid but you gotta find me

Anything else you want to share?
Daughter, Coffee, coffee, coffee, tea, daughter, dog, coffee, coffee, yoga, coffee, coffee, coffee, daughter, coffee, coffee, sleep.


When we’re working, it’s normal that every once in awhile we’ll get, well, uninspired. It could be a sluggish project, a new process or a coworker moving on. It’s not easy to stay actively engaged with what we’re doing each day. One way to keep things fresh is to keep learning – in your field, or outside of your field. By continuing to learn not only can you hone in on skills that you want to bring to your daily work, you can learn skills to apply to a new job, or just learn something fun! Honestly, who doesn’t want to learn the fastest way to chop up vegetables.

Returning to our “Back to School” post, one company I mentioned, Coursehorse, launched a pretty cool new pilot program with folks like Viacom, Uber, Huge and OnDeck to excite and engage their employees and develop cultures that stress curiosity, exploration and personal empowerment. Coursehorse centralizes nearly every class, workshop and training in NYC, from General Assembly, Columbia Business School, New School and Pratt, to Murray’s Cheese and The New York Botanic Garden. And, they have classes in Chicago and LA, too.

A friend over there gave me some example classes, like, Presentation Skills with The Engaging Educator, Storytelling For Professionals with The Story Studio, Design Thinking Crashcourse with The Design Gym, Fast as Hell Excel with NYIM and even Coffee Basics with Stumptown Coffee. Sounds pretty good to me – although eating cheese and playing with clay has been the main way I’ve used Coursehorse in the past. So, I was really excited to hear how they’re trying to get education and active learning into the workforce.

Just wanted to share with y’all that are NYC-based a very cool program that Coursehorse is bringing into NYC-offices to engage employees on-site and then empower them to get some learning on off-site. Hopefully we can all get inspired to get some more learning on!

Are you a bit sleepy this morning? Have you suddenly realized that your socks don’t match and you left your packed lunch at home? Welcome to morning! Mornings can be really tough, but there are all kinds of things you can do the night before to start your day off right.

  1. Take a look at your schedule for tomorrow. It’s good to have a quick review of what’s on the docket. If that gives you dreams of crunching numbers, then just set the alarm clock for your regular time. Or, a tiny bit earlier just in case!
  2. Pack your bag. Make sure you have all the files you need, that extra phone charger, chapstick and your gym clothing picked out. No one wants to arrive at the gym with no shorts. It makes booty-burn very awkward.
  3. Put some thoughts to your clothing. Quickly check the weather and set out, or, mentally select, what you’d like to wear to work. Hint? Try layers – it helps reduce surprise weather changes. If you really want to ease things up, consider creating a “uniform” for work hours.
  4. Set some downtime. As the evening wears on, get in some great sleepytime support work. Some herbal tea, a small snack, moving away from computer and television screens, crack open a book! Special points for doing the same things each night. Creating a nightly routine will give your brain the nod to start winding down.
  5. Set your morning up. If you’re a coffee or tea drinker, consider preparing some iced versions to keep in your fridge ready to go first thing. Making breakfast easy to grab will ensure your tummy is full and that caffeine has easily entered your system.

Hopefully following these five steps will result in you showing up to work bright-eyed, bushy tailed and with only one pair of socks on – the same color!


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