My friends. My really wonderful cup of joe habit is exploding with excitement about having been able to hear from the founder and CEO of Joe, a coffee company in NYC and Philly (I’m pretty sure I’ve been to all of them). Read on to learn about how a caffeine-fueled endeavor meets balance!
Hi! Who are you?! What do you do?
Hello! I’m Jonathan Rubinstein and I founded and am now the CEO of Joe, a coffee company in NYC and Philadelphia with 13 retail locations and a roasting wing. I started it with one little storefront in Greenwich Village 12 years ago and it’s been quite a ride!
Work/Life/Passion Balance, what’s your method?
I have to work really hard to find work-life balance. Joe was my life and was fairly all consuming until 6 years ago when I decided to have a child, solo! So now my work life balance is 49% Joe, 49% my daughter and 2% squeezing in a little Yoga, a book or two and a dinner out, maybe once a month. It’s tough but I make it work!
I also threw a dog into the mix last year and maybe that didn’t help the balance very much….
When you were a kid, what did you think you were going to be when you grew up?
Though it has zero to do with what I do now, I always wanted to own a summer camp. Hm….
Now that you’re pretty much a grown-up, what do you think you’re going to be when you grow up?
Retired? Rich? Tending to my garden at my country house? A man can dream, right?
Anything else you want to share?
Daughter, Coffee, coffee, coffee, tea, daughter, dog, coffee, coffee, yoga, coffee, coffee, coffee, daughter, coffee, coffee, sleep.