Jonathan on Work/Life/Passion Balance

My friends. My really wonderful cup of joe habit is exploding with excitement about having been able to hear from the founder and CEO of Joe, a coffee company in NYC and Philly (I’m pretty sure I’ve been to all of them). Read on to learn about how a caffeine-fueled endeavor meets balance!

Hi! Who are you?! What do you do?
Hello!  I’m Jonathan Rubinstein and I founded and am now the CEO of Joe, a coffee company in NYC and Philadelphia with 13 retail locations and a roasting wing. I started it with one little storefront in Greenwich Village 12 years ago and it’s been quite a ride!

Work/Life/Passion Balance, what’s your method?
I have to work really hard to find work-life balance.  Joe was my life and was fairly all consuming until 6 years ago when I decided to have a child, solo!  So now my work life balance is 49% Joe, 49% my daughter and 2% squeezing in a little Yoga, a book or two and a dinner out, maybe once a month.  It’s tough but I make it work!

I also threw a dog into the mix last year and maybe that didn’t help the balance very much….

When you were a kid, what did you think you were going to be when you grew up?
Though it has zero to do with what I do now, I always wanted to own a summer camp.  Hm….

Now that you’re pretty much a grown-up, what do you think you’re going to be when you grow up?
Retired?  Rich?  Tending to my garden at my country house?  A man can dream, right?

Thanks for chatting! Where can folks find more info about you?
Joenewyork.com
@joecoffeeNYC
Instagram joecoffeecompany
Facebook Joe New York
OKcupid but you gotta find me

Anything else you want to share?
Daughter, Coffee, coffee, coffee, tea, daughter, dog, coffee, coffee, yoga, coffee, coffee, coffee, daughter, coffee, coffee, sleep.

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