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My friends. My really wonderful cup of joe habit is exploding with excitement about having been able to hear from the founder and CEO of Joe, a coffee company in NYC and Philly (I’m pretty sure I’ve been to all of them). Read on to learn about how a caffeine-fueled endeavor meets balance!

Hi! Who are you?! What do you do?
Hello!  I’m Jonathan Rubinstein and I founded and am now the CEO of Joe, a coffee company in NYC and Philadelphia with 13 retail locations and a roasting wing. I started it with one little storefront in Greenwich Village 12 years ago and it’s been quite a ride!

Work/Life/Passion Balance, what’s your method?
I have to work really hard to find work-life balance.  Joe was my life and was fairly all consuming until 6 years ago when I decided to have a child, solo!  So now my work life balance is 49% Joe, 49% my daughter and 2% squeezing in a little Yoga, a book or two and a dinner out, maybe once a month.  It’s tough but I make it work!

I also threw a dog into the mix last year and maybe that didn’t help the balance very much….

When you were a kid, what did you think you were going to be when you grew up?
Though it has zero to do with what I do now, I always wanted to own a summer camp.  Hm….

Now that you’re pretty much a grown-up, what do you think you’re going to be when you grow up?
Retired?  Rich?  Tending to my garden at my country house?  A man can dream, right?

Thanks for chatting! Where can folks find more info about you?
Joenewyork.com
@joecoffeeNYC
Instagram joecoffeecompany
Facebook Joe New York
OKcupid but you gotta find me

Anything else you want to share?
Daughter, Coffee, coffee, coffee, tea, daughter, dog, coffee, coffee, yoga, coffee, coffee, coffee, daughter, coffee, coffee, sleep.

Newlogo

When we’re working, it’s normal that every once in awhile we’ll get, well, uninspired. It could be a sluggish project, a new process or a coworker moving on. It’s not easy to stay actively engaged with what we’re doing each day. One way to keep things fresh is to keep learning – in your field, or outside of your field. By continuing to learn not only can you hone in on skills that you want to bring to your daily work, you can learn skills to apply to a new job, or just learn something fun! Honestly, who doesn’t want to learn the fastest way to chop up vegetables.

Returning to our “Back to School” post, one company I mentioned, Coursehorse, launched a pretty cool new pilot program with folks like Viacom, Uber, Huge and OnDeck to excite and engage their employees and develop cultures that stress curiosity, exploration and personal empowerment. Coursehorse centralizes nearly every class, workshop and training in NYC, from General Assembly, Columbia Business School, New School and Pratt, to Murray’s Cheese and The New York Botanic Garden. And, they have classes in Chicago and LA, too.

A friend over there gave me some example classes, like, Presentation Skills with The Engaging Educator, Storytelling For Professionals with The Story Studio, Design Thinking Crashcourse with The Design Gym, Fast as Hell Excel with NYIM and even Coffee Basics with Stumptown Coffee. Sounds pretty good to me – although eating cheese and playing with clay has been the main way I’ve used Coursehorse in the past. So, I was really excited to hear how they’re trying to get education and active learning into the workforce.

Just wanted to share with y’all that are NYC-based a very cool program that Coursehorse is bringing into NYC-offices to engage employees on-site and then empower them to get some learning on off-site. Hopefully we can all get inspired to get some more learning on!

In the second installment of people crushing life, allow me to introduce you to an incredible human being and all-around stand-up guy. Jesse Morris is the President/Partner of Spartan & Spartan Ventures. They are a digital agency/incubator that builds technology products/platforms for clients but also launches their own companies. ReadyCart is the most successful wholly-incubated product they’ve launched and they’re excited about the progress they’ve made with it. They also invest in startups by way of discounting their development rates for equity. Jesse oversees Business Development, Marketing and Strategy for the organization. Read on to learn about his work/life/passion balance.

Jesse on the topic of “Balance”:
Balance is one word that I usually don’t use to describe myself. I am extremely passionate and pour my whole self into whatever I’m truly committed to. This personality trait often tips the scale of being “balanced”. At this point in my life, I am committed to Spartan and creating wealth for myself through this vehicle. When the company is performing well, I feel good and have time for “balanced” activities. When the company is cash strapped or facing a serious issue, I usually feel it and dedicate the vast majority of my physical/mental/emotional time trying to solve the problem.

On people caring about 3 things:
I am fueled by meeting/connecting people and listening to their stories. I’d like to think I’m pretty self aware. I have been given the “gift of gab” and have had success helping others through bringing new people into their lives, whether it is personal or professional. I realize that you can break most people down into caring about 3 things; health, wealth, and family. If you can help someone in any or all of those three areas, you are gold. People make professional business decisions for personal reasons. I live to connect with people on a personal level and help them achieve what they are reaching for.

How NYC can affect your approach to work and life:
Back to the balance question, and the commitment thing. I recently spent 4 months living in Santa Monica, working remotely. I spend most of the year living in NYC and travel quite a bit to DC (where my business partner lives) and to Chattanooga, TN (where Spartan HQ is). The time spent in Santa Monica was amazing. It was the most balanced I have felt in years. I was waking up early to work east coast hours, but I was completely done working by 3-4pm each day. I went to yoga 4 days a week and ran, played volleyball and paddle boarded on a weekly basis. I hosted dinner parties at my apartment and made a lot of new friends. Through this experience, I realized I am much more of a daytime person as opposed to a nighttime person. I really enjoy spending time outside and running around, playing sports, expending physical energy. At night, I love a dinner party and a casual glass of wine, going to bed somewhat early and getting a good nights sleep. Living in NYC, there is so much to do after midnight, but it never really appealed to me. I think this Santa Monica trip allowed me to settle into some natural processes that is harder to do in NYC. In NYC, if I don’t go out, I work. Sometimes ‘til past 11pm.

What Jesse does in his free time:
I really enjoy cooking, playing sports, watching a show/movie, meeting new people, spending time in public (learning, people watching).

Check back next week to learn how Jesse is just like Beyonce, some causes that are important to him and his plans for the future!
Want to learn more about Jesse in the meantime? Check out these links!
Twitter: jessehmorris4
Instagram: jessehmorris
Business: www.joinspartan.com
Email: jesse@joinspartan.com
Linkedin: https://www.linkedin.com/in/jessemorris2014

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